State Farm Insurance

State Farm insurance and financial services in the United States is an American group of companies.

State Farm Mutual Automobile Insurance Company's main business group, is also the owner of the mutual insurance company of the other State Farm companies. Company headquarters in Bloomington, Illinois is located.

According to State Farm income in the 2013 Fortune 500 list of US listed companies Ranks # 44.

In 2014, the company State Farm continues to use the name Desjardins Group, it has sold its operations in Canada.

History

Ontario State Farm Insurance.
State Farm as a mutual insurance company owned by its policyholders retired farmer George J. Mecherl was founded in 1922. Companies and banking and financial services, specializing in car insurance for farmers, and then host and other types of insurance such as life insurance, has expanded into services.

State Farm jingle ( "like a good neighbor, State Farm had") a cover 1960 State Farm is the first commercial jingle beginning in the year 2011. created for Jack was released by Weezer written by American songwriter Barry Manilow in 1971. Benny Program.

December 2013 date, State Farm had 65,000 employees and 18,000 agents. February 2014 figures for cars over 80 million, 44 million, 27 million are in the United States, which for fire and policies in Canada, 7,000,000 to life and illustrates the grouping of services to more than 2 million bank accounts.

Edward B. Rust, Jr. He is president. Michael Tipsord State Farm Mutual Automobile Insurance Company and chairman and CEO of State Farm Fire and Accident Company, State Farm Life Insurance Company, State Farm is the CEO and other key subsidiaries.

In 2014, the company sold its operations in the Desjardins Group, Canada. Canadian policy has been transferred to the underwritten Desjardins Group January 1, 2015, State Farm continues to be used for marketing and brand agents.

Logo

State Farm This is critical to the design of the brand image, tri-oval logo created in the mid-1940s and updated in 1953, are locked for about 60 years.

On 15 December 2011, State Farm auto, fire and life company's core service offerings showcase a contemporary logo has decided to convert its locked tri-oval logo. The new logo, the company's 90th anniversary, was introduced January 1, 2012. The State Farm Brand Mark adjacent to a simple three-oval design is formed. Pam El, State Farm Vice President of Marketing based on a change in image had to employ a bold presence to compete in today's digital world.

Companies

State Farm Mutual Automobile Insurance Company State Farm several wholly-owned subsidiaries with the parent company of:

State Farm Fire and Accident Company
State Farm Life Insurance Company
State Farm Life and Accident Assurance Company (NY / CT / W)
State Farm County Mutual Insurance Company of Texas (TX auto)
State Farm Mutual Insurance Company of Texas (TX automatic preferences)
State Farm Indemnity Company / State Farm Guarantee Insurance Company (NJ automatic)
State Farm General Insurance Company (CA home)
State Farm Florida Insurance Company (FL home)
State Farm Lloyds (TX home / business)
State Farm Bank, F.S.B.
State Farm Investment Management Co. (SFIMC)
State Farm VP Management Corp. (SFVPMC)
State Farm International Service, Inc.
State Farm Front Funds Trust
State Farm Mutual Funds Trust
State Farm Investor Services (Canada) Co.
State Farm Finance Corporation Canada
SF Insurance Company of Canada Placement
Insurance Placement Services Inc.
State Farm International Life Insurance Company Ltd.
Plaza One Realty Co.
State Farm Insurance Company Guarantee
State Farm Variable Products Trust
Amberjack Ltd. (Real Estate)

Advertising

increased spending budget from State Farm, premiered campaign in June 2011, "Better get a State" from this commercial building. As a result, the State Farm brand awareness and popularity has increased significantly. This campaign focuses on making humor out of the common problems encountered unfortunate. This ad is refer it to an agent to fix the problem occurred and the situation in the light of how easy it is showing. This ad follows a similar structure to each. They found a group of one to three people in an unfortunate situation. then someone in the group saying jingle will call their State Farm agent about "like a good neighbor, State Farm has." A State Farm agent will be revealed later, and help the group with their problem. This structure sling, but still follow the same final model has a few ads.

State Farm also the words "... the State" and there are some commercial advertising is another word that begins with explaining. State Farm representative of a major trade shows 3:00 in the morning on the phone with a man awake. It begins with some commercial unrest State. The man's wife saw him talking on the phone in a hidden way. He is suspicious and what he says on the phone who asks her husband: "This State Farm Jake." The man's wife and agent picks up the phone after a shy way, "Oh, khakis" in response to "You," State Farm Jake? ' wearing What, "he asks. Still believing that it was a woman, his wife in May 2015 «... Well, he's a man, where so" the husband replied, "It was disgusting sounds," says unrest state variation, Saturday Night Live premiere starring Coneheads named Dan Aykroyd and Jane Curtin reprising their roles with the Belder and Prymaat. This is Connie added later as an advertising campaign launched by Laraine Newman.

Hoopers

Hoopers NBA's father, played by players Chris Paul, mother playing DeAndre Jordan, son playing Kevin Love, who played the grandfather Kevin Garnett and Damian Lillard baby focusing on a family, including playing State Farm advertising, a series. In addition, State Farm agent plays a role in helping neighbors in creative set.


Commercial series is currently "robbed" and "Hawks and Hornets" has made, including two ad.